Beck’s popularity may have risen just a little bit, thanks to Kanye West and Beyonce. If you don’t remember or aren’t aware, Beck’s 2014 album Morning Phase won the Grammy for Album of the Year, over Beyonce’s self-titled album. Kanye, jokingly, was about to run on stage during his acceptance speech but turned around and sat back down. He later admitted that Beyonce should have won and that he never even heard his album.
But Beck has been around for over 20 years making music. Earlier this summer he released a single, “Wow,” that has just gotten the music video treatment today. The track has an electro-pop/trap vibe to it, and the visuals feature some pretty random, yet interesting non-sequiturs. This is all in anticipation for his new album, which will drop October 21. Check out the video and let us know what you think!