Frank Ocean’s Blond(e) is already doing extremely well on the digital streaming services. The sophomore album dropped on August 20, and it has earned 123.48 million streams – or 82,000 stream equivalent albums (SEA). This brings its total up to 374,00 album consumption units. Even the visual album Endless, which was released through Def Jam, has earned 2.19 million streams.
Frank Ocean’s decision to leave Def Jam is paying off big time. Read more here: https://t.co/YTpYImlRu5
— I Am The Industry (@IamTheIndustry) September 14, 2016
Since Ocean released the project through his own label, Boys Don’t Cry, he’d need help to get the physical copies out to all of his fans. Well it looks like he is trying to do just that, by seeking out a distributor or label that can assist in producing physical copies of the album on a wide scale. The album originally debuted on Apple Music as an exclusive, but three weeks later Frank made a deal with Spotify to stream the album there, as well. And the only physical copies available were all scooped up at those limited pop-up shops around the world, along with the Boys Don’t Cry magazine.
Billboard points to international music company BMG being the frontrunner as a likely choice to help distribute Blond(e). There are sources that seem to indicate that Frank Ocean isn’t very fond of the major companies. This isn’t at all surprising, considering the reasons as to why he walked away from Universal and Def Jam to begin with.
Meanwhile, it probably won’t be too long before the album finds its way on Tidal, as well as Amazon. Share your thoughts down below.