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IATI on Location: SXSW (Day One)


Hope here in Austin, TX giving you the scoop on South by Southwest Conference and Festival (SXSW) 2017!

South by Southwest Conference and Festival (SXSW) occurs every spring in Austin, TX, and is filled with tons of acts, both indie and mainstream. Being a writer for IATI, of course, I’m here for the indie artists.

The first show I got to enjoy last night was Still Tippin HTX, where artists from all over Houston came to showcase their music in a two-story show. OG Ron C, former DJ of rappers Chamillionaire and Slim Thug, hosted the packed-out event.

Slated to perform were established Houston names like Beatking, DJ Chose, DJ XO, and Dice Soho, as well as up-and-coming artists like Doeman, Chris Ward, and Stockzilla.

Highlights of the show were Doeman performing a new song, “Level Up,” which was a preview of what we can expect from him this year. The artist just released a beautifully aesthetic video, “No Limit ’91,” and is working on more music to be released later in the year.

Another highlight was someone I have never heard of: Tank Washington. In a sea of mumble rap, shouting lyrics instead of rapping, and the ever-present “the whole squad gets a mic” annoyance, Tank Washington’s lyrics were intelligible, poignant, and made complete sentences. He’s the first new artist I would definitely recommend looking out for.

Tip for artists going to festivals: Have a card to hand out. Music festivals like SXSW are great places to network, meet other artists, and have music writers (ahem) remember to reach out to you for interviews and music reviews (which will definitely come soon – look out for that post!).

In the meantime, follow IATI on IG, Twitter, and Facebook for updates.

I’m out here again for day two! I’ll catch up with you later….


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